At ISPO Munich Sports Week 2019, everyone can try out the latest sports trends. Image credit: COMMUNIC
Please find below a first preview of current developments and trends in the sporting goods industry:
A trend that increasingly affects the sporting goods industry and offers many opportunities is individualization. From the personal design of the skis or custom-made ski boot.
→ More information gives the trend report individualization
The enthusiasm for winter sports is unbroken. The demand for the right winter sports equipment is high. Especially custom-made skis are gaining more and more importance, as well as ecologically sound material techniques.
→ More information gives the trend report winter
The international survey by ISPO Munich shows that the proportion of specific sports products for women is high - but there are still too few female executives.
→ More results and potentials shows the survey "Women in Sports Business"