Vasaloppet 2013, photo © Magnus Östh / SWIX Ski Classics
. world ski news : Record number of participants in Worldloppet races in 2012/13 - 30 April 2013 - 10:58
CROSS-COUNTRY SKI. Even though the white gold of winter has not yet parted everywhere in the Northern hemisphere, it's time to look back to the winter season 2012/13. It has not only been a sensational winter concerning snow heights and skiing days, but also a record winter when it comes to the number of participants in Worldloppet races.
Vasaloppet 2013, photo © Magnus Östh / SWIX Ski Classics
The Worldloppet Ski Federation announces happily an increased number of participants also for the winter 2012/13 after increasing numbers already for several consecutive years.
135.000 racers – over 800 new passports sold
With almost 135.000 participants - having completed their race - in all Worldloppet races, the races could increase the participation by almost 10.000 participants in comparison to last year. Also the number of sold passports has been increased. For the second time after 2008, more than 800 passports have been sold by the 16 Worldloppet races during the winter season 2012/13. Another record for this superb winter season 2012/13 which does not want to end since new snow has arrived in the Alps last weekend!
Decision to invest in a media strategy pays off
This increased interest in long distance skiing shows Worldloppet that its decision to develop a media strategy including more TV presence through high class footage of Worldloppet's own elite cup, the FIS Marathon Cup, has been right. The next steps for this campaign will be discussed during the Annual General Meeting (AGM) which will be held this year in Haywood, USA, hosted by the American Birkebeiner, from June 13 to 16.
Press Release
Worldloppet / FIS Marathon Cup
30.04.2013