. world ski news : World Snow Day partners update - Audi, Eurosport - 08 January 2014 - 11:53
WORLD SNOW DAY. As final preparations are made for World Snow Day we wanted to take a brief moment to provide you an update on the World Snow Day partners. This season has been more difficult than previous, however we have secured a great series of partnerships that will benefit all Organisers and participants.
Audi
On the 6th January 2014 car manufacturer Audi have confirmed they will partner with the whole Bring Children to the Snow campaign. Audi will be producing a series of Toolkits that will contain a World Snow Day start house, gate flags, finish gate and bibs. These tools are designed to create a small race and allow children to feel like a World Cup hero. For this edition of World Snow Day we will operate a test launch and then create 450 kits for the 2014/2015 season. Details on how to apply for the kits will be communicated shortly.
Infront, European Broadcasting Union and Eurosport
All three media partners have agreed to broad cast the World Snow Day trailer on all their television channels globally. Combined this will reach 112 nations.
Sanetta
Sanetta have agreed to the three year agreement with World Snow Day starting from 2013/2014. The company will be producing World Snow Day jackets to sell in their stores. This action will reach a lot of families and children in urban environments.
Best of the Alps
Best of the Alps have confirmed early of their participation in World Snow Day. They will be hosting five events where children from disadvantaged backgrounds will be provided a full day of snow sports. This is a very meaningful action and receives great international attention.
Press Release
World Snow Day
Wed, January 8, 2014 11:11 am