. ski analyses : SPONSORSHIP BUILD PROGRAMS - 12 January 2004 - 23:46
by Svetski
Question:
How does one build a ski program, of any sort?
Answer:
Sponsorship. Why? Because skiing is a very expensive sport and, quite frankly, it’s easier to spend someone else’s money, IF they are getting a fair return on their investment.
To start down the path of acquiring sponsors, one first needs to develop a simple, coherent plan, describing what you can do for the sponsors and what you expect in return. The two primary things a given sponsor thinks about are marketing impact, i.e., who will be reached, and a dollar return on the investment. Remember, a sponsor will not provide equipment or financial support just because they like you; this is business. The next thing you need to do is target potential sponsors carefully, looking for the match between what you can offer and what they need. If this means a compromise now and again, so be it. Send them photos and press releases and all other "proof" that you are serious about relationship and your sponsorship will be more likely to "grow" from year to year. Stick to these basics; it’s not as hard as you think.
I hope this works for you and Good Luck!
Svetski
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