SWIX SKI CLASSICS. The third season of Swix Ski Classics has shown a positive increase looking at the viewership, web site traffic, participants and spectators.

pink Youth-bib, yellow champion-bib and green sprint-bib holders during the Swix Ski Classics Final, Årefjällsloppet 2013, Photo © Magnus Östh

Swix Ski Classics is the long distance ski championship consisting of six ski races across Europe; Jizerská Padesatká Czech Republic, Marcialonga Italy, König Ludwig Lauf Germany, Vasaloppet Sweden, Birkebeinerrennet Norway and Swix Ski Classics Final Årefjällsloppet Sweden. Swix Ski Classics has been developed the last 3 years by IEC  in Sports, with the cycling Tour de France as a role model.

The races were in 2013 broadcasted in more than 50 countries and having Swix Ski Classics highlight broadcasted on Eurosport for the first time this year has shown a positive increase in the interest. Swix Ski Classics has been on air approximately 300 hours and had more than 20 million live viewers. In terms of TV-audience share Swix Ski Classics main three markets in 2013  were Sweden, Norway and Czech Republic, each having 15-25% share per race.

The web site traffic has increased to almost the double compared to last year, 460.000 page views, and the interest of Swix Ski Classics Live Center shows that people follow the races both live and on archive not only  in Europe but also in countries like USA, Canada, Brazil and Mexico.

When it comes to participants and spectators there has been more than 50 000 skiers with 32 professionals teams and amateurs competing along beautiful tracks with spectacular sceneries around Europe with more than 200 0000 spectators along the Swix Ski Classcis tracks.

" The facts above shows that Swix Ski Classics has continued to increase its popularity, and we will continue to work hard in order to become one of the major international TV-products in sport, not only compared against other yearly winter sport series" says David Nilsson CEO Ski Classics AB.

Read more about Swix Ski Classics at www.swixskiclassics.com

Press Release
Swix Ski Classics
Wed, April 24, 2013

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