Working in parallel with World Snow Day, SnowKidz is the first phase of the Bring Children to the Snow (BCttS) campaign. Started in 2009 the SnowKidz project set the test events for the BCttS campaign in its early year. The tests proved vital and revealed many best practices for staging events to bringing children to the snow.  In 2012 these best practices where carried over to the World Snow Day project. In the short space of 3 years World Snow Day grew to over 600 Organisers in 45 countries and more than 500’000 participants. The event took off and continues to do so with the 4th edition on the 18th January 2015, seeing 645 events in 45 coutnries.

However the rapid rise of World Snow Day opened up an opportunity for SnowKidz. ”It is great to have children enjoying snow sports for one day, but it is even better when they enjoy it through out the season” commented Bring Children to the Snow Coordinator, Andrew Cholinski. With this mentality the SnowKidz program was restructed and offered the same benefits as World Snow Day but in a flexible programme.

Since the restructure in 2013 the program has taken off. On the 16th December 2015 the project surpassed 1000 events. Some of the events which have taken place include free and 5euro lift passes for school children throughout Austria, Alle pa Snow (Everyone on Snow) throughout Sweden, Kids on Snow Tour through out Germany, Europa-Park SnowKidz (GER), Burton Riglet Park Tour throughout Beligum, Wintesport Expereince throughout Netherlands, SnowKidz Temple Basin (NZE), Stream SnowKidz Race (CHI), Three and Free at Killington and Pico Mountain (USA), Ski 4 All throughout Portugal and many more.

FIS President Gian Franco Kasper said ”This milestone completes the Bring Children to the Snow picture. With SnowKidz Organisers are now able to continuous provide children a chance enjoy snow sports. This is vital if the snow sports would like to have a future”

Visit www.snowkidz.com now to find out more!

Press Release
FIS SnowKidz
Mon, January 4, 2016

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