INDUSTRY. Oakley, Inc. today announced that Lindsey Vonn, one of the most dominant female skiers in the world, has chosen to rely on Oakley goggles and sunglasses to further her extraordinary skiing career. A devotee of Oakley performance and style, Vonn will be joining the company’s global women’s eyewear team. With Lindsey’s World Championship titles, World Cup victories and Olympic gold, the partnership pairs the best in women’s alpine skiing with the best in optics.

Lindsey Vonn of the United States smiles during a free-ski session in Soelden, Austria, Friday, Oct. 22, 2010. The Alpine ski World Cup season gets underway over the weekend in Soelden, Austria, site of the traditional season-opening giant slalom. (AP Photo/Alessandro Trovati)

“I am thrilled to be with a brand so passionate about optics and protection,” said Lindsey Vonn. “Oakley meets all my needs with a range of lens tints, and so much more. Medals are decided by hundredths of a second, so I need assurance that my vision is perfect every time I compete, no matter what the conditions. That’s why Oakley was the obvious choice, and I wouldn’t think of entering a competition with anything less.”

“We are excited to have Lindsey join a team of world-class athletes that depend on our optics to compete at their best,” said Scott Bowers, Oakley Senior VP of Marketing. “She represents unrivaled skill and unique style, and that combination makes her a perfect fit for the Oakley brand.”

Bowers added, “Lindsey has chosen to rely on Oakley optical technology, and this aligns with our recent agreement with the U.S. Ski Team and our association with the U.S. Olympic Committee. We are thrilled to rejoin the U.S. Alpine pool as a supplier of premium performance products. Being involved once again with alpine ski racing and the World Cup adds to an already deep Oakley legacy in the many disciplines of skiing.”

Oakley High Definition Optics® (HDO®) is a collection of optical technologies engineered with the demands of athletes like Lindsey in mind. HDO provides superior clarity, unrivaled impact protection and 100% UV filtering on and off the hill. Oakley offers a full spectrum of lens tints that allow athletes to precisely match optical performance with environmental conditions, and Lindsey will take full advantage of these innovations in World Cup competition and beyond.

Lindsey’s talent was apparent at an early age and she began skiing competitively before she was 10 years old. Today she competes in five alpine ski disciplines including downhill, slalom, giant slalom, super G and women’s super combined. In doing so, she has earned two Olympic medals and achieved 33 International Skiing Federation (FIS) World Cup victories including three consecutive titles (2008, 2009 and 2010). Most recently, Lindsey was awarded two 2010 ESPYs for “Best Female Olympic Athlete” and “Best Female Athlete.”

With her choice of Oakley for performance goggles and sunglasses, Lindsey has made a commitment to be part of the Oakley family through the next Winter Olympics and beyond.

Oakley press release
www.oakley.com
Tuesday 26 October 2010

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