This year´s overall winner

"Running re-invented“ - the slogan of this year´s winner of the Adavansa ThermoCool Overall Award has got an ambition: to lead more people to running regularly. The new and revolutionary damping technology helps the runner to strengthen muscles that are usually degenerating due to over-supportive running shoes. Stabilisation, providing extra forward momentum and running „on clouds“ are the main features of the On shoe.

More about the story of ON >>

Here you can find all winners >>

The finalists are announced

42 finalists are official. Together with the winners these young companies are the top 50 out of 305 applicants at ispo BrandNew 10 - and they can be really proud about what they have achieved until now. ispo 10 will be a fantastic and exciting experience for the newcomers. With this once in a lifetime chance they can make it into the international market. Congratulations to the companies that have made it!

Find out more about the finalists here >>

BrandNew at ispo 2010

At ispo 10, the BrandNew Village will be located in hall A3. Here all the winners, inalists and sponsors will have their booth and will present this year´s most nnovative ideas and products to the international visitors to the fair and they are looking forward to see you there. The Award Ceremony will be taking place on
February 9th, 2010 at 3 pm in hall A6 on the snow ice & rock summit stage - be there!