Only a few weeks ago, the winners and finalists of the 19th ispo BrandNew Awards were published. And they caused massive attention. ON – the overall winner for example, received several hundred requests from media, retailers and customers so far. Many other companies report various important requests and the media sees BrandNew as a major theme at ispo. Magazines like SAZ, Sport und Mode, Fit For Fun, Shape and others have already published articles and lots of websites are spreading the news about the winners.

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Winner and finalists cause quite a stir

At the end of december the exciting day had come! The winners and finalists of this years ispo BrandNew Awards have been announced. Only just about a month later taking part at the Awards has already payed off for them. Widely read and internationally known magazines like Shape, FitForFun and Men´s Health have covered the story and the sports trade magazine SAZ has dedicated a double-page spread in the current issue to the ispo BrandNew Awards. The information about the newcomers have also been published on various websites.

The response of the press, retailers and potential customers is overwhelming - the revolutionary running shoe of the Overall Winner ON for example causes quite an uproar like a winner never did before. The requests are piling up like ON would have never dared to dream of. ispo BrandNew is already a huge success for some of the winners and finalists - even before ispo has kicked off. This response shows that the sporting goods industry is poised for innovations and new brands. ispo BrandNew is the largest start-up competition worldwide - and that speaks for itself.