Herrsching, June 2nd 2010 - Today the Bluetooth Special Interest Group (SIG) opened the database for the Bluetooth Innovation World Cup 2010. After a successful first year of the competition in 2009, the trade organization is once again calling on developers, entrepreneurs and students to submit concepts for applications making use of the new Bluetooth low energy wireless technology. The 2010 Bluetooth Innovation World Cup will focus on applications for the sports & fitness, health care and home information and control markets. From June 1st to September 15th 2010 ideas could be submitted at www.bluetooth.com.

"Bluetooth v4.0 technology, which introduces low energy technology, offers an enormous potential for the development of innovative wireless solutions within a very wide application rang" states Dr. Michael Foley, executive director of the Bluetooth SIG. Foley continued, the specification offers a global standard for obtaining and measuring real-time performance data that can be transmitted directly to the Internet via the mobile phone, which is without a doubt most important mobile information hub of the future. Through the Bluetooth Innovation World Cup, the Bluetooth SIG is fostering the imagination and creativity of developers seeking to create innovative new devices and to enhance existing Bluetooth technology applications.

How can you make life easier for chronically ill people or elderly people who want to live independently? At which point of my training course did my pulse rate increase? How high is the actual power consumption of my fridge? Thanks to Bluetooth low energy technology questions like this could be answered easily in the future. The concepts of the three finalists for each of the three categories will be presented at electronica trade fair in November 2010. The official award ceremony will take place @ ispo 11 in February 2011, where the Innovator of the Year 2010 will receive a prize of $5,000 USD, a Bluetooth Qualification Program voucher (QDID) worth an additional about USD 10.000, and Bluetooth SIG marketing support. Navispace AG, an internationally recognized company for technology marketing and innovation consulting, initiated the competition together with the Bluetooth SIG.

NAVISPACE AG
www.navispace.de