ISPO BRANDNEW 2013. On Tuesday evening the jury made its final selection for the 25th edition of the ISPO BRANDNEW competition. Twelve experts, among them former ISPO BRANDNEW winners and finalists, chose the eight most innovative newcomers from 255 entries. Right after the jury meeting, the jury announced the most exceptional participants in the world’s largest young entrepreneurs’ competition in the sports business.

Entries had to impress the jury in regards to Marketing, Design, Innovation and Market Relevance at the jury meeting on December 4th. Jury foreman Reinhard Pascher of Agency Pascher + Heinz emphasized that it was not an easy decision for the jury of experts. The entered products all seemed to have a similarly high level of quality. The ISPO BRANDNEW Award, to be presented for the 25th time during ISPO MUNICH 2013, February 3rd to 6th, is considered a trend barometer and stepping stone for young brands to gain a foothold in the international sports business. The eight selected winners now have the best prerequisite for a successful market launch.

Hardware Winter: Splitsticks (Austria)
Splitsticks developed a binding system for split boards, according to the jury “the best system available today”, and worthy of the winning spot in the category Hardware Winter. The system can be mounted as a touring binding, and in just a few steps the board turns into two skis, or back into a snowboard with the appropriate binding.
www.splitsticks.com

Hardware Summer: Áetem (Germany)
The young Munich-based company Áetem is passionate about the new sport of Seatrekking, snorkeling and diving with a waterproof backpack day after day, discovering the nature of the world’s coastlines. Nights are spent on land. Áetem developed the Premium Seatrekking Packs, which can be used as bodyboard, backpack or trolley.
www.seatrekking.com

Digital: Becoacht (Germany)
The jury created the new category Digital to honor new developments in the digital world. Becoacht, an online platform created to bring athletes and coaches together, won the competition. After registering the user states his or her location and training requests to find the appropriate partner. The platform is slated to go online during ISPO MUNICH.
www.becoacht.de

Fitness: Shake Fit (Germany)
The Shake Fit, a simple yet exceptional product, won the ISPO BRANDNEW Award in the category Fitness. The Sportshake can be individually configured with the help of an online configuration tool, depending on the training goal – muscle development or weight loss. One product alone satisfies a variety of different requirements.
www.shakefit.de

Accessories: SOLOSHOT (USA)
An ‘automatic cameraman’ won the category Accessories. SOLOSHOT works according to the principle of the camera lens following the subject. How does it work? The camera is mounted to tilt and pan motor with receiver mounted on a tripod, the athlete wears a transmitter while surfing or cycling. The SOLOSHOT tracks the paired transmitter and the camera is always pointed at the athlete wherever he or she moves.
www.soloshot.com

Sportswear: ashmei (UK)
The young British brand ashmei exclusively targets and supplies runners. The Brits impressed the jury with their running jacket offering exceptional features such as a high degree of breathability, low weight, fit and material selection. The jacket is made of natural materials.
www.ashmei.com

Style: SpiritHoods (USA)
The winner in the category Style is SpiritHoods from Los Angeles. The cozy bear-look hat made of faux fur thrilled the jury not only because it features integrated headphones, but also because its hip-long integrated scarf ends in gloves with paw prints. Hat purchases benefit wildlife protection: ten percent of the sale will be donated to protect an animal you can select online.
www.spirithoods.com

Social Awareness: High Five (Germany)
The non-profit organization High Five supports children in social hotspots. The young team of High Five offers kids the opportunity to play sports and try out disciplines like snowboarding or skateboarding. The jury members quickly agreed to honor the group’s involvement with the award in the category Social Awareness.
www.wearehighfive.com

Public Choice Award still open
One decision remains to be made: the SportScheck Public Choice Award. The competition will be launched in early 2013. SportScheck’s Facebook page will list the eight category winners, and users will vote for their favorite newcomer. The voting period runs from January 8th to January 30th, 2013. SportScheck and the organizers of the ISPO BRANDNEW Award further endorse the award-winning young entrepreneurs with this public award and other joint activities.

Press Release
ISPO BRANDNEW 2013
Munich, December 7th, 2012

More information is available at www.ispo.com/brandnew

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